Article in the newspaper “RODIAKI” regarding the registered name of “Roditiki Ladopitta” or “Ladopitta” and the phenomena of unfair deception of the consumer public!

An announcement regarding the name “Roditiki Ladopitta” was issued by the craft “Atsalakis Dimitrios and Co. OE”, in order to clarify the fact that the name of this product is an inspiration and is commercially registered by the owner, essentially prohibiting any other company to use it.

In fact, it is emphasized that this name can not be used as a general description for other thin pies, as many think that the term “Ladopita” is general for all thin or classic pies made in Rhodes. But this is not the case. The name “Roditiki Ladopitta” or “Ladopitta”, as mentioned above, is used exclusively for the specific pie of the Company “Atsalakis Dimitrios” and for no other. Consumers should understand this and not think that all the thin pies in Rhodes are called “Oil Pies”! Every thin pie for souvlaki is not and may not be said or listed in the menus of restaurants as “Roditiki Ladopita” or “Ladopita”!

According to the handicraft, the main characteristics of the “Roditiki Ladopitta” are its special taste, which is due not only to the secret recipe but also to the exquisite and top quality raw materials used, and of course its special texture and shape, which as handmade does not differ in the slightest from the traditional homemade pie that is still made today in some villages of Rhodes.

It is also worth noting that “Roditiki Ladopitta” acquires more and more fanatical consumers every day, not only in Rhodes, our islands and big cities, but also in many European countries.

However, according to the craft itself “Atsalakis Dimitrios and Co. OE”, from time to time various complaints are made by consumers referring to the quality degradation and taste differentiation of “Roditiki Oil Pie”, which, however, do not concern the same, as it was found after an audit of the company, and for this reason made this announcement in order to inform the consumer public, that these complaints do not result from the consumption of the original product, but concern similar or imitation products of the competition which are obviously offered and promoted in an unfair and misleading manner, intentionally or through negligence, at various points of consumption.

Emphasizing the fact that “Roditiki Ladopitta” is only one in name, quality and taste, the craft draws the attention of the consumer public, so as not to be misled by restaurants that may use the term “Roditiki Ladopita” in their catalog or plain “Oil pie”, but without giving them the original product but a substitute.

ANNOUNCEMENT – INFORMATION
TO PROFESSIONALS AND CONSUMERS

The handicraft “Atsalakis Dimitrios and Co. OE”, based in Faliraki, Rhodes, has been active for many years, producing and selling exclusively, from selected locations, the well-known “RODITIKI LADOPITTA”.

The brand name “RODITIKI LADOPITTA” or simply “LADOPITTA” is an inspiration and is “Patented Trademark”, by the owner, Mr. Dimitris Atsalakis, which means that it is FORBIDDEN in any other company to use it as similar products. in any way. At the same time, thanks to its originality, it has been awarded to the above owner, a Patent by the INDUSTRIAL PROPERTY ORGANIZATION (OBI), on the basis of which, the special preparation process and the proportion of the raw materials used resulting, inter alia, from being explicitly prohibited from being produced by anyone else.

Specifically, they appeared in the market of Rhodes, seemingly similar pastry products, the producers of which ostensibly claim that they are based on traditional recipes of Rhodes with roots in the Byzantine years where references are made to the “katimeria” (as it is widely known in Rhodes). ) or, in other words, “xerotigana” in the rest of Greece.

It should be emphasized, however, that due to the special process of its preparation and the specific special raw materials used since 1979, the Rhodesian Oil Pie has a characteristic, original and special taste and aftertaste, which can be recognized by anyone who has tried it again. The companies or individual traders who claim and / or advertise that they produce and have pies of the type “Roditiki Ladopita” or, even worse, the “Roditiki Ladopita” itself, use basically the same common materials with which the classic pies for souvlaki are produced. and all they do in addition is to “press” them more after kneading, to make them thin and in this way to resemble the “Roditiki Ladopitta” only visually, ie without having anything to do with the taste, the aftertaste but also the texture of the original product. Not every thin pie is going to say that it is “Roditiki Ladopitta”! It’s just a thin pie! As long as the consumer knows it, so that he knows what he is asking for and what he is buying!

In addition to trying to imitate the subtle shape of the original “Roditiki Ladopitta”, the commercial and visual communication (packaging, advertising, internet and social media) of these similar products, circulating following the above tactics, is implemented in a way that works misleadingly. for the final consumer, as it simulates the methods of communication, the advertising texts (in printed and digital media) and the serving suggestions, the first of which is the craft “Atsalakis Dimitrios and Co. OE.” presented in the market.

In addition, according to testimonies of consumers and catering professionals, it has been observed that the sellers of the above competitive products promote the latter as similar to the “Roditiki Ladopita” or as quality and taste as the original product. In some cases, they do not hesitate to name them as “Roditiki Ladopita” or to use close variants of this name, opposing the trademark registered at the General Secretariat of Commerce.

There is also the phenomenon that the professionals involved in the field of catering do not make the necessary clarifications to the final consumer-customer, when he asks for “Roditiki Ladopita”, since it is observed that they inform him that they have the authentic and then, taking advantage of his visual approach. another product with “RODITIKI LADOPITTA” but also the fact that the final customer does not come in contact with its commercial packaging, are served one of the “similar” competing products.

In some cases, the name “Ladopitta” is deliberately misleading even in their Menus, without having the original product.

The result is that consumers fall victim to deception, especially in cases where due to a “special relationship” between supplier and trader, the necessary clarifications on the diversity of products are not provided.

The same is observed in some Super Markets, where there is an oral “diffusion” of information that these are products identical to the “Roditiki Ladopita”, to such an extent that in the relevant labels of the code and the price the word “Oil Pie” is deliberately misleading. ».

Roditiiki Ladopitta is only one, in NAME, QUALITY and TASTE.

The craft “Atsalakis Dimitrios and Co. OE”, assures professionals and end consumers that the production of all its products is done under excellent conditions of food safety and hygiene, having in fact obtained for this purpose a relevant HACCP certificate of the organization a Cert, without any decline in the use of raw materials, which are of excellent quality.

At the same time, it draws the attention of consumers when ordering, so that they can be sure that the authentic “Roditiki Ladopita” is served to them in order to avoid similar unpleasant phenomena until today.

In view of the above, in order to safeguard the legal interests, the good reputation, the prestige and the clientele, the handicraft “Atsalakis Dimitrios and Co. OE” reserves all its legal rights.

The craft “Atsalakis Dimitrios and Co. OE” will continue to produce with the same zeal and devotion to the traditional values of our place the products that established it and were so loved by consumers “.